Retailers say “Consumers are shopping for unique pieces”
13/06/2011 11:34:02
Jewellery retailers have reported that over the last month, consumers are more conscious when shopping for bespoke pieces and more unique items.
David Law comments “This is something I have been talking about a lot over the past couple of years, but retailers may well have missed the point. It is not caution that is turning consumers to bespoke jewellery, allow me to explain why.
High street and online stores lose the mystic and beauty of that unique piece because the art of being able to speak to an expert, share ideas and innovations as been lost, the passion and desire for that ultimate design and the right price is key. High Street stores have the pressure of commodity on price and price alone,
David Law continues “The exciting world of 3D, bespoke jewellery has become affordable for everyone whatever the budget allowing the shopper to create their own unique piece in a relaxed environment, taking time to make this moment special. It’s all about personal service something that has disappeared in the retail market but certainly not with me.”
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