Dare to be different, say independents

14/06/2011 16:45:42

Retail Jeweller magazine launched its search for this year’s Inspiring Independents at London Jewellery Week’s (LJW) first-ever trade day on June 9, where a panel of last year’s featured retailers urged their fellow independents to strive to be different from multiple retailers

It was announced that “As an independent you want to remain true to your customer. It’s the look of the shop, its character and your character that draws them in. Whatever the multiples are doing, we ought to be doing the opposite. In the next five years rather than being committed to brand after brand, independents need to start taking on new designers to make themselves look different to the multiples”

David Law Comments, “The independent jeweller talks about making themselves different by introducing new brands and making their shops look different, but the brand they should be selling is surely themselves. Its time brands realized that it’s the person behind the service that clients want to meet.

In creating the Your Personal Jeweller brand I have designed a whole new experience in both customers service and the unique individual design concept. By offering 3D technology this allows my clients to create the piece of jewellery that they have always dreamt and at a price that suit that suits all budgets”

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